Wilderness Athlete, Inc. is the nutritional authority on outdoor performance nutrition. We address the need of quality nutrition for the hunting, fishing, and outdoor industry with several unique products. Wilderness Athlete stands alone in offering the industry’s only full line of nutrition bars, gels, hydration drinks, energy drinks, and multi-vitamins.
Mark Paulsen, founder of Wilderness Athlete and University Director of Athletic Performance for more than twenty-five years started the company based on one simple question… “Why hasn’t the science of mainstream sports nutrition been applied to the specific needs of the outdoor athlete? After all, there are no locker rooms or timeouts in the backcountry.” Mark’s relationships with top performance nutritionists enabled him to answer his own question by launching WILDERNESS ATHLETE™, the nutritional authority for enhancing the outdoor experience.