About us

Wilderness Athlete® is committed to improving the health & quality of life for the outdoor athlete by providing field tested, scientifically validated nutrition and sports performance product formulations.


Wilderness Athlete is The Authority on Outdoor Performance Nutrition® specializing in unique, scientifically validated product formulations addressing the need for quality health and physical conditioning for the outdoor athlete before, during and after outdoor activity so every second spent outdoors is experienced to the fullest.


Mark Paulsen founded Wilderness Athlete based on one simple question, “Why hasn’t the science of mainstream sports nutrition been applied to the specific needs of the outdoor athlete?  After all, there are no locker rooms or timeouts in the backcountry.”  Mr. Paulsen’s relationships with expert nutritionists and top collegiate and professional athletes enabled him to answer his own question by launching Wilderness Athlete to enhance the outdoor experience for the 75% of the population that participates in outdoor activities each year.

“Coach P”, as he is often referred to in the sports world, began his athletic career at the University of Kansas as a discus thrower and captain of the Jayhawk’s Big Eight Championship track team.  In his senior year, Mark decided to walk on to the Jayhawk football team and earned a scholarship. After completing his college career, Mark signed with the Cleveland Browns of the National Football League.

Mark began his career of developing high level athletes under well respected strength and conditioning coach, Mike Clark, at the University of Kansas.  Mark then joined the University of South Carolina, where he furthered his career under another well-known name in strength and conditioning, Keith Kephart. In 1985, Mark began his head coaching career at Long Beach State University where he served for two years before becoming the Strength and Conditioning Coach at the University of New Mexico. Mark finished his career with the Lobo’s as the University Director of Athletic Performance from 1987 to 2012.

Mark holds a Bachelors degree in Exercise Science from the University of Kansas and pursued his Masters degree in Nutrition from the University of South Carolina.  Mark is avid hunter and outdoorsman and can often be found in the New Mexico backcountry.  Mark is married and has four wonderful children.  Mark and his wife also started the collegiate chapter of the Fellowship of Christian Athletes at the University of New Mexico in 1987.


Wilderness Athlete is committed to delivering the highest quality products and first rate customer satisfaction. Possessing over 100 years of combined experience in nutrition, manufacturing, product formulations, and knowledge of the great outdoors, we excel at formulating unique, scientifically validated, and field tested products designed to help every outdoor athlete maximize performance before, during and after any outdoor experience.

Our policy of precise quality standards and state-of-the- art manufacturing sets Wilderness Athlete products far apart from the competition. Our products are manufactured exclusively in the United States in NSF- certified manufacturing facilities that adhere to stringent quality guidelines and GMPs, giving you the assurance that every product you purchase from us is safe and complies with the highest established quality standards.

Our manufacturing regimen begins with sourcing of every ingredient from the best and most reputable suppliers around the world and ends with laboratory testing of each finished product for potency and hygiene. This process ensures every Wilderness Athlete product is results driven and consistently conforms with its intended use. This is the Wilderness Athlete advantage!


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